In the Beginning
Founded in 2014, Elixinol started in Colorado with a mission to provide premium CBD products backed by science and innovation. The company was co-founded by Paul Benhaim, a hemp industry expert since 1991, alongside Gabriel Ettenson, David Newman, and Arthur Jaffee.
The Journey Begins / Company Background
Elixinol quickly became a global leader in the CBD space, expanding its presence in Australia, the U.S., and the U.K.. The brand is known for its seed-to-sale control, ensuring high-quality hemp extracts through CO2 extraction methods.
Founder Bio / Brand Evolution
Paul Benhaim has been a pioneer in the hemp industry for over 30 years, founding Hemp Foods Australia and leading Elixinol’s expansion into CBD wellness. The company has evolved to include nutraceuticals, skincare, and pet supplements, reinforcing its commitment to natural health solutions.
Why This Company?
Elixinol stands out for its commitment to transparency, quality, and innovation. It offers full-spectrum and broad-spectrum CBD products, independently tested by third-party labs. The brand is also a US Hemp Authority member, ensuring industry-leading standards.
Product(s) Review / Customer Experience Review & Testimonials
Elixinol’s CBD oils, capsules, and topicals receive high praise for their effectiveness and purity. Customers appreciate the organic ingredients, clean extraction methods, and vegan-friendly formulations. Some reviews mention that potency may vary, but overall, the brand is recognized for its high-quality CBD.
Recent Brand Updates
Elixinol has been expanding its product offerings and market presence. In 2024, the company reported strong growth in Australia and the U.S., with a doubling of sales and a strategic acquisition of Healthy Chef to enhance its wellness portfolio.
Industry Trends
The CBD industry in 2025 is seeing a rise in personalized formulations, sustainable practices, and regulatory clarity. Consumers are looking for targeted CBD solutions for sleep, anxiety, and pain relief, and Elixinol is adapting by offering scientifically backed products.
We Want to Hear from You!
What’s your experience with Elixinol? Have you tried their CBD tinctures or skincare products? What do you look for in a CBD wellness brand? Share your thoughts—we’d love to hear from you!