In the Beginning
Clearly Filtered was founded in 2011 with a mission to create high-performance water filters that remove harmful contaminants while preserving beneficial minerals. The company was built on the belief that clean water should be accessible to everyone.
The Journey Begins / Company Background
Based in Rancho Santa Margarita, California, Clearly Filtered has developed Affinity Filtration Technology, which removes up to 99.9% of 365+ contaminants, including fluoride, lead, arsenic, and PFAS. Their product line includes water pitchers, under-sink filtration systems, and filtered water bottles.
Founder Bio / Brand Evolution
Clearly Filtered was founded by Asaiah Passwater, who serves as the company’s CEO. His vision was to create a filtration system that goes beyond taste and smell, ensuring true contaminant removal for healthier drinking water.
Why This Company?
Clearly Filtered stands out due to its proprietary filtration technology, which is independently tested to remove more contaminants than standard filters. Unlike traditional carbon filters, their Affinity Filtration Technology targets heavy metals, pharmaceuticals, and microplastics.
Product Reviews / Customer Testimonials
Customers praise Clearly Filtered for its effectiveness, durability, and ability to improve water quality. The Clearly Filtered Water Pitcher has received 4.1 stars on Amazon, with users highlighting its long filter life and superior contaminant removal.
Recent Brand Updates
Clearly Filtered recently redesigned its water pitcher, adding a spill-resistant water dam, an easy-fill hinging lid, and a repositioned comfort handle for better usability. The company continues to expand its filtration technology to address new contaminants.
Industry Trends
The water filtration industry is shifting toward smart filtration, eco-friendly designs, and advanced contaminant removal. Clearly Filtered is leading the way with high-performance filtration systems that outperform traditional filters.
We Want to Hear from You!
Have you used Clearly Filtered’s products? What was your experience? Share your thoughts with us!
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